Get ready for a goldmine of marketing insights: The video below covers how memes develop on Facebook.
The speaker, Lada Adamic, associate professor of information at The University of Michigan, spent a sabbatical working in Facebook’s data team, and summarized her findings at the Ignite NewsFoo 2011 conference.
The title of her presentation is formatted for virality: “Only my true friends will copy and paste this meme into their Facebook status.” Check it out below and let us know what you think in the comments section.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming 