Get ready for a goldmine of marketing insights: The video below covers how memes develop on Facebook.

The speaker, Lada Adamic, associate professor of information at The University of Michigan, spent a sabbatical working in Facebook’s data team, and summarized her findings at the Ignite NewsFoo 2011 conference.

The title of her presentation is formatted for virality: “Only my true friends will copy and paste this meme into their Facebook status.” Check it out below and let us know what you think in the comments section.