Microsoft Likes Its Latest Facebook Project

As one of the earliest investors in Facebook, Microsoft stands to gain a great deal from the social network’s initial public offer next month. That’s a fantastic incentive for the Redmond-based software giant to put anything on top of the social network, including A Year In The Like.

This new project sounds a bit like a rehash of how Facebook promoted the one-year anniversary of the thumb-up icon this past summer — or like the type of application that crops up around the end of the calendar year to show you a mash-up of your activity on the site.

The latter comes pretty close to what A Year In The Like does, except for the fact that it’s launching in April. The app shows you what the name says, only much more quickly than the alternative: slogging through the activity log on timeline — this is even harder to dig up without the advanced layout.

And that reminds us to the reason you want to curate your likes: Advertising. The more things you like on Facebook, the more ads you see. And vice versa.

Readers, how often have you edited the likes attached to your Facebook profile?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!