Facebook Pauses Mobile Ad Network Tests

Rumblings of a Facebook external ad network, where ads gathered by social data show up on sites outside of the social network, sent waves throughout the Internet. But a report from AllThingsD notes that while Facebook may still be working on such a network, it won’t be coming on mobile — at least not yet. A Facebook spokesman told AllThingsD that the company is holding off on testing its mobile ads.

Facebook had been testing an ad network that would show users advertisements based on things they had liked or brands with which they’ve interacted. While Facebook Spokesman Brandon McCormick was mum on the company’s plans for a network on desktop, he confirmed that the social network is putting a hold on its tests on mobile:

We are pausing our mobile ads test off of Facebook. While the results we have seen and the feedback from partners has been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook. We have learned a lot from this test that will be useful in the future.

AllThingsD’s Peter Kafka says that the main problem, according to people he has spoken with, is that Facebook hasn’t shown that this kind of ad network could be a significant moneymaker.

Readers: How do you feel about Facebook’s proposed external ad network?


Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!