Facebook Is The Most Popular Mobile App In The U.S.

We know that more and more users around the world are accessing Facebook through their phones, but new statistics released Wednesday by comScore show that Facebook’s native application has surpassed Google Maps and is now the most widely used mobile utility in the U.S.

As reported by Mashable, Facebook passed Google Maps in October 2012 — largely because Google Maps was booted as a default app on iOS 6 — and stayed on top through the rest of the year.

According to comScore, Facebook’s mobile apps on iOS, Android, and BlackBerry had 85.5 million monthly unique users in the U.S. in December. This is an increase from roughly 65 million in March, when the company started keeping this kind of data. Google Maps, which was the most popular app for the first nine months of 2012, went from 80 million users in August and September to about 70 million in October.

Mashable also reported that Facebook largely dominates time spent on mobile devices. ComScore data show that 23 percent of time on phones and tablets is spent using Facebook, while only 10 percent is spent on Google Maps.

Andrew Lipsman, comScore’s vice president of industry analysis, talked with Mashable about how iOS 6 affected Facebook’s rise and Google Maps’ fall:

Both Google Maps and Facebook were growing nicely throughout the year until that happened. Facebook continued that trend, and Google Maps took a dip that one month, and now it’s climbing back.

Here are the top apps, as of December:

Readers: How often are you using Facebook’s mobile app?

Images via comScore and Mashable. Phone image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!