Facebook Mobile DevCon 2013: Easier Mobile Open Graph Integration, Improved Login, New IOS SDK, Launch Of Facebook Technology Partners

Facebook used its Facebook Mobile DevCon 2013 event in New York Thursday to announce that 81 of the 100 top-grossing iOS applications, 70 of the 100 top-grossing Android apps, 82 of the 100 top-grossing iOS games, and 75 of the 100 top-grossing Android games are integrated with the social network, and to introduce three new mobile products: easier integration of Open Graph on mobile, an improved login with Facebook, and a new software-development kit for iOS.

The social network also announced the launch of the Facebook Technology Partners program, enabling access to technical solutions including SDKs, plugins, tools, and services. The initial Facebook Technology Partners are:

  • C# SDK for Windows 8 by Microsoft
  • Corona SDK by Corona Labs
  • Kinvey
  • Node.js by Thuzi
  • Parse SDK by Parse
  • PhoneGap by Adobe
  • Sencha Touch by Sencha
  • StackMob SDK by StackMob
  • Trigger.io SDK by Trigger.io
  • Unity Social Networking Plugin by Prime31
  • WinJS by Thuzi

 

Facebook offered more details on the three new features it announced in a post on its developer blog:

We’re pleased to announce new application-programming interfaces and features that make it easier to integrate Open Graph into your mobile apps, allowing more people to tell their stories on mobile.

In the past, we heard that object creation made it a challenge to integrate Open Graph into your mobile apps. With the object API, you can directly create Open Graph objects and no longer need to host Web pages with Open Graph tags. This API is available for both mobile and Web apps. In addition, we’re rolling out the object browser, a simple visual interface that helps you easily interact with the object data you publish.

The current public object model makes it harder for certain categories of apps to use Open Graph. To solve this, we’re introducing an object privacy model to improve sharing for user-generated content. With support for object privacy, user-owned objects make it easier for people to tell their stories from mobile devices.

The native share dialog is simple to integrate and significantly improves people’s sharing experiences from your native mobile app. It has built-in support for publishing Open Graph actions. In addition, people now have the option to share activity from apps through this dialog without needing to login to Facebook first. This makes it faster and easier for people to share.

The native share dialog offers a lightweight and consistent way to enable sharing on native mobile apps. Similar to the like button, you can create engaging sharing experiences with just one line of code.

The native share dialog will be available today in limited beta for iOS apps, and we’re currently working on enabling it for Android.

In December, we started moving to a more user-friendly permission model that moves the publishing permission to an optional dialog. The new model has already shown a 5 percent increase in mobile conversions, and you can further optimize login conversion rates by minimizing the permissions that you ask for upfront. Going forward, apps will need to request data and publishing permissions separately and appropriately.

We’ve completely rebuilt our login dialogs across mobile and Web with a focus on performance. The new dialogs load up to 20 percent faster on mobile. Starting today, all mobile and non-game Web apps will be automatically upgraded to the new dialogs with no change required to your code. You can take advantage of the even faster native login dialog through our latest iOS and Android SDKs.

We’re pleased to announce a major update to the Facebook SDK for iOS that adds support for the object API, native share dialog, and native login dialog. We’ve updated our iOS Dev Center so you can quickly access the tools and resources you need to build great social apps. The latest SDK supports iOS 5.0 and above.

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