Mothers are more active on Facebook and more receptive to marketing messages posted there than women who don’t have kids.

According to a study by Performics, moms are 75 percent likelier than other women to trust information that companies post on social media and 45 percent more likely to base purchasing decisions on peers’ recommendations.

These and other tantalizing data points appear in a set of infographics and slides that Performics put together a month ahead of Mother’s Day. Both appear below, and beneath them the comments section awaits your feedback on this topic.