Smaller Businesses Still Can't Do Facebook Offers

Facebook announced offers last month as a replacement for check-in deals, but despite the big splash, thus far, only larger, premium advertisers are being allowed into the pool.

A spokesperson for the social network told our sister blog Inside Facebook:

We are slowly rolling offers out over the course of the coming weeks, but eventually, any business with a page will be able to run an offer.

Offers are a self-serve alternative to check-in deals, whereby page administrators can post them on pages without requiring approval from Facebook; users can redeem them by clicking on linked words to receive them via email.

Readers: Do you think the delayed rollout of offers is a case of favoring larger advertisers?

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!