Facebook Releases Guide To Facebook Offers

Facebook wants marketers on the social network to make offers it can’t refuse, so it published a list of guidelines.

Offers debuted this week as a replacement for check-in deals, which are being phased out.

Here are the key points from the Facebook offers guide:

  • Offers can be created free of charge by brands, and Facebook users receive emails they can use to redeem the offers at the brand’s physical locations.
  • To create an offer, go to the sharing tool at the top of the timeline for the page, click offer, add a headline, set an expiration date, upload a small photo, outline the terms and conditions, and click post.
  • Offers can only be created by Facebook managed advertising clients.
  • The number of Facebook users who have claimed each offer is available under its expiration date.

Facebook also offered tips for how brands can create successful offers:

  • Make discounts substantial: The social network recommended discounts of at least 20 percent off regular prices and suggested free goods or services, if applicable.
  • Keep it simple: Clearly outline terms and conditions, and don’t expect Facebook users to perform unusual activities.
  • Use an engaging image: Facebook said photos of people using a product inspire more engagement than photos of just the product, and especially more than a logo.
  • Set a reasonable expiry date: Give Facebook users time to discover and claim offers, as well as to share them with friends.
  • Promote your offer: Use sponsored stories and pin offers to the top of the page.
  • Train your staff: Make sure your employees know the terms of your offer and how to help people redeem.
Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!