Facebook Officially Debuts Offers, Premium Ad Placement, Sponsored Stories For Mobile Devices

Jackie Cohen on February 29, 2012 2:25 PM

Facebook formally announced a couple of advertising developments that most of the media has already covered: premium ad placement and offers.

Like the social network’s communications team summarized these announcements:

Premium ads and sponsored stories on Facebook can now appear in two new places: on the Facebook log-out page and mobile news feed.

Sponsored stories for mobile news feed increase the visibility of stories related to a business or organization to help pages share their fans’ activities.

Offers are a free and easy way for businesses to share special discounts and promotions to their community through Facebook. Offers let a business share a discount or promotion directly from a Facebook page.

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