Facebook has created an online tutorial about the new page insights, putting the course on a separate website.
The Learn Page Insights site features a 20-minute video hosted by Facebook Product Marketing Manager Fidji Simo.
The course includes:
- The newest metric, “talking about this” and how it can help inform your page
- Measurement of reach now replaces impressions;
- How to optimize based on post metrics; and
- How to expand your page’s reach and virality.
Readers, do you plan to check out the online tutorial?

Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming