Facebook’s altered news feed may benefit pages with 100,000 fans or more, while harming those with fewer than 1,000 fans.
EdgeRank Checker analyzed more than 600 Facebook brand pages that were active during two time periods — August 19 through September 16, prior to the debut of news feed, and September 23 to October 21 — and found that likes and comments
The tracker of fan engagement found that pages with over 100,000 fans or more had a 27.8 percent increase in likes and comments as a result of the altered news feed, while pages with 10,000 to 100,000 fans had an 8.76 percent gain.
Pages with fewer than 1,000 fans had a 11.64 percent decline in likes and comments during this period, while pages at or above this fan count had at least 1.73 percent of an increase in likes and comments.
The median changes for the 600 brand pages EdgeRank Checker analyzed during this time period were:
- Views of brand pages dropped 22 percent;
- Likes rose by 16 percent; and
- Comments went up 14 percent.
EdgeRank Checker concluded:
As always, we recommend that each page administrator monitor their individual page’s changes over the past month to see how the new hybrid news feed may be impacting them specifically.
Regardless of the impact of the new news feed, having high EdgeRank continues to provide visibility within the news feed. Ultimately, engagement drives EdgeRank, which should cement engagement as a top priority while doing Facebook page marketing.
Have noticed any changes with how you interact with Facebook brand pages over the past month, and vice versa?