Facebook Pages Show All Who's 'Talking About This'

You don’t have to administer a page on Facebook to see the newest metric for pages: the number of people talking about a page appears for both visitors and admins alike.

Displaying this metric for all to see could very well increase the amount of dialogue about already popular pages and topics — a phenomenon demonstrated by the recently added share button.

A possible downside to this: Less popular topics and pages might become more so if people can see on the page in question that a small number “are talking about this.”

It remains to be seen whether people who don’t administer pages will even notice the new metric, however. The measurement became available within Facebook’s insights for page administrators yesterday as part of an upgraded application programming interface that developers are already melding into product upgrades.

Do you find yourself more inclined to post about pages or topics that have a large number of people already discussing said item?

Thanks to Kevin Evanetski and Jesse Ferrell for pointing this out to us.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!