Facebook has made timeline available to all pages, and the changes are stunning.
This capability will automatically roll out to all pages on March 30, but you could upgrade to timeline right now.
That said, here are the seven most important things to know about timeline for pages.
1. Default Landing Tabs Are Gone
Facebook has removed the ability to create a default landing tab. Instead, the new tabs can be up to 760 pixels wide.
2. Photos, Likes, And Apps Are At The Top Of The Page
Photos, likes and apps are now at the top of your page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.
3. Pin Your Favorite Post To The Top
Hover over a story and click on the star icon to make the post wider. Click on the pencil icon to pin the item to the top of your page, hide it or delete it from the site altogether.
4. New Administrator Panel
Keep track of your activity on your page from the admin panel. Respond when people write on your page timeline, and view your latest insights.
Visit your activity log to review all your posts and activity.
5. Message Fans Directly
Now people can contact you privately using messages. Notifications about new messages will appear right in your admin panel.
6. Cover Photo
The cover photo can be up to 850 pixels by 315 pixels but may not contain any of the following:
- Price or purchase information, such as “40 percent off” or “Download it at our website.”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
- References to user interface elements, such as Like or Share, or any other Facebook site features.
- Calls to action, such as “Get it now” or “Tell your friends.”
7. Change Your Fan Page Name
For those brands who have been stuck with the dreaded “misspelled” or “inaccurate” fan page name, you now have a way to request to change it.
Simply navigate to this link here to request to change your fan page name. I suggest everyone be sure to make the fan page name your actual business name. As brands begin leveraging the open graph, insuring your name is accurate will be key.
Readers, what do think of the changes?
Nathan Latka is chief community builder for Lujure.