Philadelphia-area Facebook members can now use the social network to program their own television show, as NBC Philadelphia Nonstop will premiere “Life Around Home” Thursday, April 19, at 4:30 p.m. Eastern Time.
“Life Around Home” will choose its subject matter based on posts to its Facebook page and other social network presences, and the show will also answer questions and respond to other posts.
The series will focus on lifestyle topics including organic living, do-it-yourself projects, home organization, fitness, style and fashion, parenting, life celebrations, and motivation. TV personality and home expert Marie Louise Kier will host “Life Around Home.”
“Life Around Home” is the brainchild of Philadelphia-based social media agency Bradford Media Group, which will analyze posts, questions, and online trends to guide the show. Founder and Chief Executive Officer Brad Heureux said:
The mass adoption of major social media platforms like Facebook only confirms that this model of consumer-driven content is the way businesses and brands succeed and thrive in this increasingly digital world. This is a completely new model of show production.
When “Life Around Home” airs on NBC Nonstop, it will have a vibrant and opinionated community of followers. In this model, everyone wins — consumers, advertisers, and networks. For the first time, the advertiser has a 360-degree opportunity to reach their target market with programming catered specifically to fill the audience’s needs, because they’ve asked for it.
Readers: Would you like to see a social media-influenced show like “Life Around Home” in your area?