Profile Photos And Job Titles Draw Facebook Users' Eyes

Job titles and profile photos attract the eye more than anything else appearing on Facebook, according to EyeTrackShop.

The eye-tracking startup used its technology to record the eye movements of 30 users of Facebook and other social networks and analyze what they looked at. EyeTrackShop found that:

  • Job titles attract more attention than anything else on the pages of Facebook and other social networks.
  • Profile photos draw the most attention on Facebook, Klout, and StumbleUpon.
  • Thumbnail images of friends and contacts also draw interest.
  • The closer content appears to the top of the page, the more likely participants are to view it.

Readers: What components of Facebook pages draw your attention immediately?

Screen shot courtesy of EyeTrackShop and Mashable.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!