Profile Photos And Job Titles Draw Facebook Users' Eyes

Job titles and profile photos attract the eye more than anything else appearing on Facebook, according to EyeTrackShop.

The eye-tracking startup used its technology to record the eye movements of 30 users of Facebook and other social networks and analyze what they looked at. EyeTrackShop found that:

  • Job titles attract more attention than anything else on the pages of Facebook and other social networks.
  • Profile photos draw the most attention on Facebook, Klout, and StumbleUpon.
  • Thumbnail images of friends and contacts also draw interest.
  • The closer content appears to the top of the page, the more likely participants are to view it.

Readers: What components of Facebook pages draw your attention immediately?

Screen shot courtesy of EyeTrackShop and Mashable.

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