Facebook Photos, A Coke, And A Smile In Hong Kong

To get fans to visit its factory, a Hong Kong producer of Coca-Cola is offering a $10,000 prize for the best photo of the facility, submitted via Facebook.

Facebook users have until October 28 to post photos of their tours of the Swire Coca-Cola Factory, or with the factory in the background, to enter the competition.

A panel of judges will account for 70 percent of the vote, with Facebook voting representing the other 30 percent. Public voting ends November 4. The prizes are:

  • Most Valuable Award: a $10,000 travel voucher;
  • Most Creative Award: an iPad 2; and
  • Most Activated Happiness Award: a $1,000 coupon.

The campaign marks the first time Swire Coca-Cola Hong Kong will use Facebook as the main promotional vehicle of a campaign.

The Coca-Cola producer worked with digital agency Pixo Punch and public-relations agency Powell Tate for the campaign.

Readers, have you ever entered a photo contest on Facebook?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!