To get fans to visit its factory, a Hong Kong producer of Coca-Cola is offering a $10,000 prize for the best photo of the facility, submitted via Facebook.

Facebook users have until October 28 to post photos of their tours of the Swire Coca-Cola Factory, or with the factory in the background, to enter the competition.

A panel of judges will account for 70 percent of the vote, with Facebook voting representing the other 30 percent. Public voting ends November 4. The prizes are:

  • Most Valuable Award: a $10,000 travel voucher;
  • Most Creative Award: an iPad 2; and
  • Most Activated Happiness Award: a $1,000 coupon.

The campaign marks the first time Swire Coca-Cola Hong Kong will use Facebook as the main promotional vehicle of a campaign.

The Coca-Cola producer worked with digital agency Pixo Punch and public-relations agency Powell Tate for the campaign.

Readers, have you ever entered a photo contest on Facebook?