Don't Worry About What Time To Post On Facebook

People continue to debate when is the best time of day and day of week to post on Facebook, but I usually take findings on this with a grain of salt.

I tell people not to get to bogged down with timing as they would be much better served focusing on creating engaging content that is likely to elicit likes, comments, and shares.

While I think common sense can tell us all that it’s better to post on a Sunday night when people are likely relaxing on their couches when compared to Friday night when many people are out and about, I just don’t waste my time worrying about whether a post would be better served being done at 11am on a Tuesday versus 4 p.m. on a Wednesday.

My biggest message to people regarding this question is to always have your “what should I post” hat on, and be ready to be spontaneous when the right moment presents itself.

A perfect example of this occurred this past Sunday night, when Eddie Royal of the Denver Broncos made the below (attached) Facebook post minutes after NFL rules enabled him to do so.

Knowing that his fans were posting on his page like crazy and eager to hear directly from him about how it felt to get the big win and score the two touchdowns that he did, Eddie “struck while the iron was hot,” being well aware that he would garner many more likes, comments, and shares if he posted at that moment rather than waiting until he got home a few hours later.

At the end of the day, every situation is different because no matter who you are and what the focus of your page is, it is different than Eddie’s page, and different than any other page out there.

It doesn’t make sense to compare your page to others, rather I recommend using this example as a simple reminder not to obsess about when to post, but rather focus on creating compelling content that is likely to resonate with your audience, and illicit likes, comments, and shares.

If you can do this on a consistent basis, you will inevitably be presented with a perfect moment that is ideal for a post that will create a much larger level of feedback than your typical post, and you will think of this post.

NFL Top Five, as of November 8, 2011

(Based on the percentage of likes that are “talking about this.)

James Harrison, 156,297 likes; 15,091 talking about this, which is 9.7 percent of total likes;
LaMarr Woodley, 193,555 likes; 16,044 talking about this, which is 8.3 percent of total likes;
Eddie Royal, 89,768 likes; 5,008 talking about this, which is 5.6 percent of total likes;
Devin Hester, 252,055 likes; 12,734 talking about this, which is 5.1 percent of total likes;
Tim Tebow, 687,781 likes; 21,505 talking about this, 3.1 percent of total likes.

Guest writer Jeff Weiner is president and chief executive officer of ESBL Sports Management, where he coaches some 15 NFL athletes on how to best utilize social media.

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