Rachel Zoe, Nieman Marcus Prize Facebook Fashionista

Facebook users were given the opportunity to smell good by Oscar de la Renta back in April. Now, Neiman Marcus and Rachel Zoe are giving them the chance to dress well.

Fans of the Neiman Marcus Facebook page can enter an online contest to put together virtual outfits from Zoe’s new collection for the retailer, adding jewelry from her favorite designers, through July 18, using themes such as “Jet Set” and “Corporate Identity,” according to Mashable.

Once users are done creating their ensembles, they can tag Facebook friends and create Mad Libs-style captions, according to Mashable, with the grand-prize winner receiving a private meeting with Zoe and fashion director Ken Downing, along with a $2,500 gift card to Neiman Marcus.

Neiman Marcus Group chief marketing officer Wanda Gierhart told Mashable the retailer wanted to target its 390,000-plus Facebook fans and give them “the opportunity to interact with the application in a setting where they are already comfortable.”

Readers: Would you enter or have you entered similar online contests?

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!