Facebook Testing Ranked Comments

In recent days, Facebook has been tweaking the format of its comments. Earlier, we reported that Facebook is testing threaded comments, making it easier to reply to a specific comment. Now, Facebook is trying out ranked comments for pages, meaning that the ones with the most engagement will float to the top.

First reported by Mashable, Facebook is trying to boost engagement through ranked comments. The site notes that Reddit employs a similar tactic, moving more popular comments up in the thread and bumping others down. The site will boost comments toward the top if they have high numbers of likes or replies. Similarly, comments will gravitate toward the bottom if people choose to hide them for whatever reason.

Select pages (such as those of reporter Fareed Zakaria and football player Tim Tebow) already have this capability. Notice how the timestamps of the comments are not in sequence.

Facebook released this statement to Mashable, regarding ranked comments:

We are testing a new format for comments on page posts. As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments, as well as the original post.

Readers: What do you think of this new format?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!