Miami Home Buying Moves To Facebook Via Realty App

In the market for luxury property in Miami? Make your search social with a new Facebook application from Cervera Real Estate.

The Social Property Search application does everything you would expect a real estate app to do: It provides information about properties and allows full searches of detailed local listings and Multiple Listings Services.

The most unique and important feature is how the app leverages social media. Users can select up to three property listings and invite Facebook friends to vote on their favorite.

Or, shoppers can pick one listing and invite their Facebook friends to discuss the property in real time chat.

Besides local buyers, the Facebook app makes it possible to search for Miami property from anywhere in the world. After all, Miami is a hot spot for the rich and famous. Jennifer Lopez, Madonna and Rosie O’Donnell have all called Miami home at some point.

The app was created by a local Miami developer, SocialKandy for Cervera Real Estate.

Although the app has been live less than a month, proprietor Cervera Goeseke says the company’s Facebook page has seen a dramatic uptick in traffic and inquiries through the Social Property Search.

Would you use Facebook during the home buying process?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!