This evening Facebook has announced the launch of the “Twitter exporter tool” for Facebook Page administrators. As Jaime Schopflin Hall highlights in an email to the press, “the tool allows Facebook Page administrators to automatically syndicate content and information they publish on Facebook to Twitter without leaving Facebook.com”. This tool was previously tested out and spotted via a Twitter update by Blake Ross, a Facebook employee, but then was later removed.
In a blog post, Michael Gummelt, the developer of the application, describes how the new feature works:
If you manage a Facebook Page, you now will be able to decide whether to share updates with their Twitter followers, and you also will be able to control what type of updates to share: status updates, links, photos, notes, events or all of them. If you have multiple Pages, you will have the option to link each of those Pages to different Twitter accounts. This new feature will only link Facebook Pages to Twitter, not your individual profile. It will soon be available at http://www.facebook.com/twitter.
The goal of this new tool is to get users to make their Facebook Page, their primary source for updates. Right now many people publish on Twitter and then on Facebook (as we do on our Facebook page). Now, people will be able to share on Facebook and then have their updates instantly posted to Twitter. The timing of this couldn’t have been more perfect considering my article that went out moments ago about the battle between the two companies.
This move though is move confusing than anything else though as it makes Twitter easier to integrate with. Interestingly enough though, Facebook has grabbed Twitter’s vanity URL for this new product. What do you think this new integration means for the ongoing battle between the two companies?