This morning, Facebook announced the release of a new version of Insights for Websites, providing webmasters with more information about how people are interacting with their site.s
The new analytics provides five enhanced features:
- Like button analytics – Here are real-time analytics about like button performance. You can track the volume of impressions as well as actual clicks on the buttons. The service will also show the total volume of referral traffic coming from Facebook. The real-time data lets publishers check how modifications to like button placement impact overall performance instantly, rather than having to wait a day to make changes based on the results found in other analytics packages.
- Comments box analytics – For the new comments plugin that Facebook rolled out last week, the social network is providing data about the number of on-site and in-feed impressions. While this stat provides interesting data, I’m not quite sure how a publisher would act based on the information provided.
- Popular pages – For those who aren’t using services like Chartbeat or other real-time services, Facebook has implemented a new popular pages tool which displays the top 100 pages on a site. This enables publishers to do things such as place larger calls to action when a story is jumping in traffic. In contrast to Chartbeat, this service shows Facebook-related data (likes, comments, etc).
- Demographics – The demographic data is similar to the existing Facebook page insights, only presented in aggregate, not on a per page basis.
- Organic sharing – In contrast to organic search traffic, there’s also organic sharing, meaning random Facebook users forwarding your content regardless of whether there’s a like button on your site.
You can upgrade immediately in the Insights area. From there you can click on “Insights for your website” and the box below will show up. Then add the meta tag to the header of your entire website. That’s it!