Negative comments on the ProFlowers Facebook page were a major factor behind the flower distributor’s decision to pull its advertising off “The Rush Limbaugh Show” following controversial comments by the conservative talk-radio host.
Limbaugh attacked Georgetown University law student Sandra Fluke on his radio show last week, calling her a “slut” and a “prostitute” as a reaction to her testimony to congressional Democrats backing national health care policies that would compel employers and other organizations to offer group health insurance that covers birth control for women, Associated Press reported.
ProFlowers had been an advertiser on Limbaugh’s show, but it announced its withdrawal on its Facebook page Sunday, following pressure from users of the social network commenting on the page.
ProFlowers posted last Thursday night on its Facebook page:
We would like to assure you that we do not endorse the views expressed by Rush Limbaugh. We understand your concerns and value your feedback.
The retailer followed that up with this post Sunday:
At ProFlowers, our mission is to delight our customers with fresh and long-lasting flowers, and that is our singular focus each and every day. We do not base our advertising decisions to align with any particular political view or opinion, as our employees and customers are as diverse as the USA.
Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on The Rush Limbaugh Show radio program.
According to AP, ProFlowers became the seventh company to pull its advertisement from the show, following Quicken Loans, Sleep Train and Sleep Number, Citrix Systems, Carbonite, and LegalZoom.
Readers: How strongly does where a company chooses to advertise affect your purchasing decisions?