Facebook Scraps Specific App Metrics, Moves To Tiers

It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps’ actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.

Starting Jan. 16, apps’ performance will instead be reported by rankings and tiers, forgoing the specific numbers.

It seems that Facebook is doing this to ease the day-to-day scrutiny of app metric changes, such as the snafu that recently brewed around Instagram after a story in the New York PostFacebook then decided not to report data for Instagram, which it owns.

The move by Facebook also mirrors the way other platforms such as Apple, Amazon, and Google Play present data on their apps.

The only losers in the scenario are the press, investors seeking specific data, and developers’ competitors.

Facebook Software Engineer Jesse Chen explained the change:

We’re moving from reporting approximate active user numbers to reporting an overall rank and active user thresholds. For example, an app with 1,100,000 monthly active users will now be shown as the No. 300 largest app by MAU and as having more than 1 million MAU. This reporting change does not alter the actual number of people using apps, and developers continue to have access to their exact usage metrics in app insights.

Data on Facebook apps will continue to be reported via its app center, in search results, and via the social network’s application-programming interface. Data prior to this month will not be affected.

The tiers for monthly average users will be:

  • 0
  • 5
  • 10
  • 50
  • 100
  • 500
  • 1,000
  • 5,000
  • 10,000
  • 50,000
  • 100,000
  • 500,000
  • 1 million
  • 5 million
  • 10 million

And the tiers for daily average users will be:

  • 0
  • 5
  • 10
  • 50
  • 100
  • 500
  • 1,000
  • 5,000
  • 10,000
  • 50,000
  • 100,000
  • 500,000
  • 1 million

Readers: What do you think about this decision by Facebook?

Image courtesy of Shutterstock.

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