Facebook Acquires Storytelling Social Network Storylane

In what some people are calling a challenge to blogging site Tumblr, Facebook has acquired storytelling social network Storylane. Terms of the deal were not disclosed. Storylane announced the acquisition Friday. According to Mashable, the Storylane team will join Facebook’s timeline team, but Facebook will not gain any data from Storylane.

Storylane Founder Jonathan Gheller announced the news on Storylane’s blog:

After a lot of discussions with Facebook about how our teams might work together to have even greater impact, we are announcing today that the Storylane team will be joining Facebook.

This is an exciting opportunity. Facebook’s mission of connecting the world has always been at the center of our work, and, like our friends at Facebook, meaningful connections are what our team is most passionate about.

The beautiful stories you have decided to share with us are yours to keep and share in however way you want. We are building tools that will help you migrate the content to other services if you so desire. I will be in touch with you about those specific tools later, but I can confirm that Facebook is not acquiring any of your data, and we’re working to make sure you can migrate your content in a manageable way.

Facebook confirmed the acquisition in a statement:

The team from Storylane will be an incredible addition to Facebook. Their previous work showcasing real identity through sincere and meaningful content will make them a perfect fit at Facebook.

Readers: What do you think the Storylane team will bring to Facebook?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!