With nine U.S. states holding Republican presidential primaries tomorrow, do Facebook posts give any clues as to who will win?
An infographic from Socialbakers sheds some light on the matter, although the data only covers January 30 through February 28. Highlights include:
- Despite being tied in the polls with Romney in Tuesday’s largest delegate haul, Ohio, Santorum lacks people talking about him on Facebook, even after his major spike in new fans on February 7, when he won Missouri, Minnesota and Colorado;
- The results of major contests don’t appear to affect the number of people talking about the candidates on Facebook. Ron Paul had the most people talking about him on February 7 despite losing all three states that day.
- Newt Gingrich and Ron Paul are the least prolific on Facebook, posting only 52 and 50 posts respectively in the time period, yet their fan interactions remained strong. And what type of posts generated the most interactions for each candidate? Photos.