Facebook Dominates Social Content Sharing At SXSW

Facebook was the dominant social media platform for sharing content from South By Southwest 2012, accounting for 28 percent of shares via AddThis.

That compares with 19 percent for Twitter and just one percent apiece for Google Plus and Pinterest, according to data from Clearspring’s AddThis.

AddThis also found that mobile social application Path was generating the most buzz at SXSW, along with Forecast, Highlight, Sonar, and Banjo.

Meanwhile, social media influence measurer Swaylo profiled the typical SXSW attendee’s choices in TV, music, entertainment, and other interests, in the infographic below.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!