Facebook Taps First Chief Marketing Officer: Google’s Gary Briggs

Facebook filled out its C-level executive branch recently, as the company named Gary Briggs as Chief Marketing Officer, according to AdAge. Briggs was most recently with Motorola Mobility before Google acquired the company in May of last year. Briggs will replace Eric Antonow, the current Vice President of Product Marketing, who has headed up Facebook’s marketing focus since 2010.

AdAge described Briggs’ duties with Facebook:

The change in title reflects an expanded scope for the role. Mr. Briggs’s duties are to lead branding and marketing efforts for all Facebook constituencies of users, developers and potential consumers of new products like Facebook Home. He’ll oversee the Facebook teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

Briggs released a statement to AdAge through Facebook:

Facebook isn’t just a company. For more than a billion people, it’s their connection to the friends and things they care about most. Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.

Readers: How do you feel Facebook will benefit by having a CMO?

Image courtesy of AdAge.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!