Facebook Testing Redesign To One-Column Timeline

It appears that Facebook is looking for ways to simplify the timeline design. As first noticed by social media expert Mari Smith (and ABC News), some users are seeing a sleeker-looking timeline, including a single-column design and buttons that easily connect to the about section, friends, photos, and other sections of users’ Facebook profiles.

We reported Oct. 31 that Facebook was testing a single-column design, but it appears that the company has also redesigned the cover photo and the tabs under the cover photo. Facebook did not comment when asked if this test would come to pages soon, too, but it’s likely that pages will see a similar setup.

Smith, in a blog post Thursday, illustrated all of the changes:

Facebook confirmed the test to AllFacebook:

This is a new design Facebook is testing with a small percentage of people to make navigating timeline even easier.

While reports of a single-column timeline design are nothing new, it appears that Facebook is also making changes to the landing pages, such as the about section. Now when a user clicks on one of the text tabs, there’s a clearer, bolder display of information. ABC News also notes that the subscriber count is precise. If you have 180,203 subscribers (now followers) in real life, it won’t be shortened to a generic 180k:

Readers: What other features do you want to see in timeline?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!