Facebook has been testing new ways to elicit user feedback on advertising.
A Facebook spokesperson confirmed that the site is testing whether to allow people to hide all ads from a single advertiser, but wouldn’t offer any additional information.
The screenshot to the right shows that clicking on the “x” to upper right of the ad pulls down a menu that lets you opt either to hide this ad or all ads from the advertiser.
After you click on “hide all ads by the advertiser,” the follow-up question offers more choices of reasons why the user doesn’t want to see promotions than what’s asked if you only hide just the one ad.
This would add an additional layer to the current ability to hide individual ads, and it’s possible that hiding all of an advertisers’ promotions might garner a different set of user feedback.
Of course, if the response to the test doesn’t surface anything novel, well, why change something that already works, right?
This particular test was pointed out to us by Daniel Carter, a social media analyst at Absorb. He said via email:
This is obviously a good step for users, however, we are yet to figure out if this is positive or negative for advertisers. There are arguments for and against but overall I feel it will benefit click-through rates as irrelevant users can exclude themselves. … [Why won't] Facebook share with advertisers the feedback user give their ads? I work for an agency and one of our clients gets a lot of negative feedback but as we never get to see the feedback we cannot refine our ads.
We’ve also been seeing test modules asking users to select a favorite from a choice of two places you’ve checked into at least once before.
This test seems like more of a departure from what’s currently available across the site. Facebook’s objective may be to gather data for further monetizing places, expanding deals, and garnering more advertising.
Readers, are you seeing any variations in the advertising on Facebook?
Screenshots courtesy of Ryan Cohnchief executive officer of What’s Next Marketing and Daniel Carter, social media analyst at Absorb.