Facebook Tests Paid Celebrity Messaging In The U.K.

Much to many users’ chagrins, Facebook is testing a service that charges users $1 to message people to whom they aren’t connected. As a test that has now been completed, it set users back $100 to get in Facebook Co-Founder and CEO Mark Zuckerberg’s inbox (or anyone else with a high amount of followers), but with no guarantee that he’ll even see or respond to their messages. Now Facebook is testing a similar service in the U.K., charging users to contact celebrities and other people with swarms of followers.

The Guardian reported Monday that Facebook is asking U.K. users to pony up if they want to contact celebrities such as Olympic diver Tom Daley or author Salman Rushdie. A message sent to Daley’s inbox will cost £10.68 (roughly $17), while lesser-known celebrities will be in the neighborhood of 71 pence (about $1.09). These prices are not only for celebrities, but anyone with a high amount of followers.

A Facebook spokesperson told The Guardian why the company is testing this in the U.K.:

It is being tested among a very small percentage of users. There is no set timescale. It depends on what happens and what feedback we get as to whether it is rolled out nationally. We are testing a number of price points in the U.K. and other countries to establish the optimal fee that signals importance. This is still a test, and these prices are not set in stone.

Readers: Would you ever pay to contact a celebrity on Facebook?

Image courtesy of Daley’s Facebook page.

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