Facebook Timeline Powers New Virgin Application

The Virgin Group rolled out a Facebook application powered by Facebook’s any-day-now timeline profile.

Virgin First Times allows users to select one of their friends, and then uses the social network’s timeline application-programming interface to unearth the first photo, event, comment, check-in, and liked page in common with that friend.

The results are displayed in graphic form, with the two friends’ first picture together as the centerpiece, and the graphic can be posted to the user’s photo album, with both friends tagged.

Mashable reported that Virgin First Times was designed by London-based Gamaroff Digital, adding that the app is just one part of a 26-hour social marathon being hosted by Virgin founder Sir Richard Branson.

According to Mashable, Virgin’s various social media teams from divisions including airline Virgin Atlantic and Virgin Wines will be at Facebook’s offices in Sydney, London, and Los Angeles, awarding hourly prizes to Facebook fans.

Readers: Would you like to go back in time and see your first interactions with some of your Facebook friends?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!