Buddy Media has put together a white paper that refines the points that Chief Executive Officer Michael Lazerow had blogged about right after the Facebook Marketing Conference.
With the old method of owned, earned and paid distribution on Facebook, the number of people you were able to reach with content was marred by the lack of fans who were actually able to see a post
made by your brand (only 16 percent, according to Facebook)… The new model of distribution allows you to reach 3.5 times the number of people with your content.
Buddy Media argues that every post on a page is a promotional story, and that purchasing any ad from Facebook amplifies that message.
The company sums up three new opportunities on the social network that Buddy Media can help brands with: