The social music application iHeartRadio increased its monthly active users 30-fold since upgrading to operate on Facebook timeline.
The application lets users create customized radio stations and then let Facebook friends know what they’re listening to with what else but the open graph action verb “listen.”
This app created by Clear Channel Broadcasting currently has 2.5 million users on a monthly basis, and 570,000 on a daily basis, according to our own AppData.
What makes this app work so well, according to the Facebook developer blog, is:
iHeartRadio uses web login and single sign-on forAndroid and iOS to make it easy for people to log in with Facebook.
They build user trust by educating people on how to turn sharing on or off and showing a facepile of friends who like the app.
Consistent education and sharing experiences across their web and mobile apps minimizes user confusion.
Readers, how has Facebook influenced your music listening habits?