Facebook Timeline Drives New Lexus App

Automaker Lexus is using Facebook’s timeline as the engine behind Points of No Return, a Facebook application that promotes its upcoming 2013 Lexus GS.

Points of No Return shares the creation and history of the new model, and combines Lexus milestones with general highlights from the worlds of social media, technology, and design, all displayed in a format similar to users’ timelines.

The app takes advantage of the open graph action items now available to brands on Facebook, incorporating verbs such as “want,” “own,” and “remember.”

Lexus Vice President of Marketing Brian Smith said:

We developed this application to empower Lexus fans to engage with the brand in a new way, leveraging open graph features to enhance user experience. We’re not waiting for the future. It’s all about innovating, including a “sneak peek” of exciting things to come on Lexus’s Facebook page.

Readers: What other innovative uses for features culled from timeline and open graph do you think marketers will come up with?

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