Like it or not, all brand pages will have timeline this Friday. Here are three pointers for these last few days before the mandatory transition.
Now that your history on Facebook is as much a focal point of your page as your photos are, getting your past history in order is vital. Take advantage of the feature called “milestones,” which appears above and to the right of the status update field, accompanied by a book icon.
When you add a new milestone, or give that designation to a past post, it stretches across both columns, amounting to just over 800 pixels. Make the most of this spotlight by including a big photo.
Customize Thumbnail Images
The icons for your photos, videos and applications now occupy larger spaces, just below the cover photo. Take advantage of this real estate.
Changing the thumbnails for each link may seem like busywork, but it’s actually pretty important for branding.
Make The Cover Photo Count
This may be the most obvious of our seamless and simple tips, but it is also one of the most often bungled by brands and businesses. When a visitor arrives at your page the first thing he or she will notice an enormous image that has the power to attract or repel.
Make sure your cover photo is large enough so it doesn’t get blown up into something that looks pixelated. Also, some of the best covers are designed to look like the main profile image is part of the same graphic.
Guest writer Nick Narodny is the cofounder of Grovo.