WARNING: Scammers Target Anti-Timeline Facebookers

It was only a matter of time before scammers took advantage of Facebook users’ disdain for the new timeline profile.

Scammers are dangling bogus instructions on how to go back to the “old” Facebook profile as bait for anti-timeline users, who are then duped into clicking like buttons, inviting friends, viewing YouTube videos, and downloading malicious files.

Facebook features have been the subject of scams before, most notably the nonexistent dislike button.

As of this writing, 16 timeline-related scam pages remain live on Facebook, and together they’ve collected a total of more than 71,000 likes.


The largest, with almost 19,000 likes, has been live for at least two weeks, according to our sibling blog Inside Facebook.

Many of these pages appear near the top of Facebook search results for “timeline.”

A Facebook spokesperson said:

We work hard to educate users on how to be safe… We regularly update the Facebook Security page and its over 5 million fans with tips and information about new threats. We also work with outside experts on education initiatives.

However, the Facebook Security page contains no warning about these scams, nor is anything mentioned in the social network’s help center about the fact that timeline cannot be removed after the first seven days.

Users do have seven days to review all of the content that will appear in their timelines.

Readers: Have you come across any similar pages?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!