Toys "R" Us Facebook App Backs Autism Awareness

Toys “R” Us is doing its part to promote awareness campaign Autism Speaks by allowing users who like the retailer’s Facebook page or one for Babies “R” Us to “Shine a Light for Autism.”

Fans of the Toys “R” Us or Babies “R” Us pages can use the Shine a Light for Autism application to add a blue tint to their profile pictures and share virtual autism awareness message with their friends in explaining why their profile pictures are different.

Several blue icons created by Toys “R” Us can also be used as profile pictures.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!