Toys "R" Us Facebook App Backs Autism Awareness

Toys “R” Us is doing its part to promote awareness campaign Autism Speaks by allowing users who like the retailer’s Facebook page or one for Babies “R” Us to “Shine a Light for Autism.”

Fans of the Toys “R” Us or Babies “R” Us pages can use the Shine a Light for Autism application to add a blue tint to their profile pictures and share virtual autism awareness message with their friends in explaining why their profile pictures are different.

Several blue icons created by Toys “R” Us can also be used as profile pictures.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!