Toys "R" Us Facebook App Backs Autism Awareness

Toys “R” Us is doing its part to promote awareness campaign Autism Speaks by allowing users who like the retailer’s Facebook page or one for Babies “R” Us to “Shine a Light for Autism.”

Fans of the Toys “R” Us or Babies “R” Us pages can use the Shine a Light for Autism application to add a blue tint to their profile pictures and share virtual autism awareness message with their friends in explaining why their profile pictures are different.

Several blue icons created by Toys “R” Us can also be used as profile pictures.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!