Facebook has released its third incentive for developers who use Credits as the exclusive mode of payment within applications: a bundle of code showing individual users’ Credit balances.
The aptly named getBalance application programming interface makes it possible to set more dynamic prices and analyze shoppers’ behaviors. Developers could identify those with the largest balances and try to squeeze more profits out of these individuals.
Blogger Josh Constine describes the API as potentially creating a market for Credits balance analytics services, in addition to enabling developers to rig prices based on how much a potential buyer has in his or her digital wallet.
Facebook has set a deadline of July 1 for all developers to accept Credits as a method of payment for any application that charges for goods on the site. Already more than 350 different apps created by 150 different developers have incorporated the digital currency. And it’s in all but three of the 25 most popular games on the site.
The social network has previously released two other incentives for developers who make Credits their exclusive mode of payment: buy with friends and frictionless payments. The former encourages people to recommend purchases, while the latter enables gamers or shoppers to pay for goods without leaving the application.
We’re curious to see how developers might combine the three incentives to get more people participating in social commerce and gaming.
Readers, do the look forward to social commerce opportunities including the features mentioned here? And if you’ve got an application of your own, do the incentives entice you to make Credits the exclusive mode of payment?