Facebook Users In Ireland Love Rihanna, But Are Leaving The Site Quickly

As many people this weekend will be celebrating St. Patrick’s Day, which honors one of Ireland’s patron saints, we figured it would be prudent to take a look at Facebook’s influence in that country. However, Facebook appears to be rapidly declining in Ireland, according to statistics from Quintly (formerly AllFacebook Stats) and Socialbakers.

Over the past three months, Ireland has lost roughly 4 percent of its user base on Facebook (94,620 people). After peaking on Christmas 2012 at 2.3 million active users, the country is now at about 2.2 million as of March 12.

Here’s the plunging graph, courtesy of Quintly:

Socialbakers shows that Irish users in the 25-34 age group are leaving in the biggest numbers, with a loss of more than 29,000 users:

What pages do Irish users like? Socialbakers has the answers:

  1. Rihanna
  2. Eminem
  3. “Family Guy”
  4. “The Simpsons”
  5. Penneys

Most popular sports teams and athletes among users in Ireland:

  1. Manchester United
  2. Liverpool FC
  3. Usain Bolt
  4. Wayne Rooney
  5. RBS 6 Nations

Most checked-in places:

  1. Dublin Airport
  2. Temple Bar
  3. The o2
  4. Aviva Stadium
  5. Cork Airport

Facebook also has a language option for Gaelic, if you want the full Irish experience on the social network. Go to settings, then you can find Gaeilge in the menu.

Readers: Why do you think users in Ireland are leaving the site?

Flag image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!