While Facebook’s new “Instant Personalization” program has drawn the attention of privacy advocates, Facebook users, and the press, the rate at which users are opting out of Facebook’s “Instant Personalization” program is decreasing. Over the past couple months, we’ve been writing about users who are sharing how to opt-out of instant personalization. At one point it looked like multiple users were posting how opt-out every second. Now it’s one or two users an hour.
Does it mean that users don’t care about their privacy? Not at all! It just means that any user that shared with their friends about the new program have already posted about it and are done talking about the issue. With little discussion about the program still taking place in the media, it may have ended up that Facebook has successfully waited out the storm.
While Facebook suggests that it’s still a test and that they could potentially change the feature at any time, it’s pretty clear that the company has no need to make any changes as long as people don’t really care about it. While many believe the discussion over “Instant Personalization” is much ado about nothing, the existence of the program means that Facebook has effectively become the personal data intermediary for hundreds of millions of people.
While I trust the company right now, the real question is whether or not users really want a company to act on behalf of them indefinitely. Do you care about the “Instant Personalization” program? Do you think Facebook should just keep it as-is, or that they should make it opt-in?
If you want to read updates from users about the program, go here.