Facebook Now The Web’s Second-Most-Popular Video Site

Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet’s second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.

While Google (which owns YouTube) still remains king, Facebook is moving up:

Other interesting stats from comScore:

  • 85.5 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 20.7 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.

Readers: How often do you watch videos on Facebook?

Images courtesy of Shutterstock and comScore.

 

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!