Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet’s second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.

While Google (which owns YouTube) still remains king, Facebook is moving up:

Other interesting stats from comScore:

  • 85.5 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 20.7 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.

Readers: How often do you watch videos on Facebook?

Images courtesy of Shutterstock and comScore.