The number of videos shared via Facebook in the third quarter blew away the corresponding totals for Twitter, according to the latest research from video analytics firm Ooyala.
According to a report by Ooyala, the gap between the two social networks was most prevalent in Taiwan, Italy, and Australia, while Twitter’s best showing was in Japan.
Other key findings from the Ooyala report include:
- Tablet users watched videos for nearly 30 percent more viewing time per play than those who watched via desktop PCs, and completed watching twice as many videos.
- Speaking of tablets, Apple’s iPad was absolutely dominant, accounting for 97 percent of all videos watched, with just three percent viewed via Android devices.
- Video views tripled in the third quarter of 2011 on connected TV devices and game consoles compared with the previous quarter.
- Viewers using connected TV devices and game consoles were more than twice as likely to complete watching a video than those using desktop PCs.
The final observation — and perhaps the most obvious — is that people are watching more and more online video. Simply put, we’re in the midst of a fundamental shift in how people everywhere watch TV, film, and video content.
This trend validates much of what we believed when we set out, nearly five years ago, to build the future of personalized media: Viewers want to watch what they want, when they want, and on whatever device they want. New challenges exist for video publishers, but potential audiences have never been bigger.