Wildfire‘s revenues tripled last year, as more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor’s platform.
Other accomplishments touted by the company were:
- More than 200,000 social marketing campaigns powered by the vendor’s platform;
- New offices in London, Paris, Munich, and Singapore, with staffing near 300 employees globally; and
- International business grew fivefold, now accounting for almost a quarter of Wildfire’s total revenue.
Founder and Chief Executive Officer Victoria Ransom said:
Social media has evolved from a stand-alone channel to one that permeates every marketing program.
As brands continue to integrate social into all of their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire’s to successfully manage and optimize every customer interaction.
With our continued technology innovation, strong customer base, and outstanding team, Wildfire is extremely well-positioned to further scale the business in the coming years.