Not quite ready for car shopping, but still need transportation? Car-sharing network Zipcar launched a new application on Facebook, Reserve a Zipcar.
Facebook users who like the Zipcar page can use Reserve a Zipcar to reserve cars (obviously), check availability, view upcoming reservations, and extend or cancel reservations, all without leaving the social network.
A Zipcar account is not necessary to use Reserve a Zipcar, which also provides maps with the locations of available vehicles, directions, and the ability to share reservation details on Facebook.
Zipcar vehicles can also be reserved via its website or by calling 866.4.ZIPCAR, but where’s the fun in that?
Zipcar Chairman and Chief Executive Officer Scott Griffith said:
Zipcar member surveys have shown that more than 88 percent of our members are Facebook users, and the typical user spends over 15 hours on Facebook per month. We know that our members are tech-savvy and actively engaged in social media, so providing members with the ability to reserve a Zipcar directly through Facebook is a natural next step.
Zipsters manage their lives on both the information highway and the paved ones. With today’s launch of the Reserve a Zipcar Facebook application, we’re enabling new levels of fun and convenience to members who no longer need to leave the Facebook environment to make a vehicle reservation.
Are you likelier to reserve a car via Facebook or on Zipcar’s own website, readers?