Frito-Lay, Zynga, Walmart Deal: Eat Real Chips, Get Virtual Facebook Game Items

Have a snack, and acquire some virtual in-game items on Facebook while you’re at it, thanks to a new partnership between PepsiCo’s Frito-Lay North America division, Zynga and Walmart.

Through April 12, the purchase of specially marked Frito-Lay snacks will allow Facebook users and game-players to redeem on-package codes for exclusive virtual items in Zynga’s FarmVille, CastleVille, and CityVille.

In addition, users who redeem four different on-package codes, as well as $15 or $25 Zynga game cards, will receive an unspecified “super item.”

The specially marked packages will be available at more than 3,400 Walmart stores nationwide; the chips in the promotion include Lay’s Classic, Doritos Nacho Cheese, Ruffles Cheddar and Sour Cream, Cheetos Crunchy, and Funyuns.

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!