Frito-Lay, Zynga, Walmart Deal: Eat Real Chips, Get Virtual Facebook Game Items

Have a snack, and acquire some virtual in-game items on Facebook while you’re at it, thanks to a new partnership between PepsiCo’s Frito-Lay North America division, Zynga and Walmart.

Through April 12, the purchase of specially marked Frito-Lay snacks will allow Facebook users and game-players to redeem on-package codes for exclusive virtual items in Zynga’s FarmVille, CastleVille, and CityVille.

In addition, users who redeem four different on-package codes, as well as $15 or $25 Zynga game cards, will receive an unspecified “super item.”

The specially marked packages will be available at more than 3,400 Walmart stores nationwide; the chips in the promotion include Lay’s Classic, Doritos Nacho Cheese, Ruffles Cheddar and Sour Cream, Cheetos Crunchy, and Funyuns.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!