Zynga confirmed today that it has acquired Omgpop, maker of Draw Something.
The companies wouldn’t disclose the terms of the deal, although Bloomberg cited an anonymous source as saying Zynga paid $200 million.
That would amount to Zynga’s largest acquisition ever, by at least fourfold.
New York-based Omgpop also makes 35 other social games, but Draw Something is the vendor’s first real hit and one of the fastest growing games of all time.
In the six weeks since Draw Something launched, it has been downloaded over 35 million times and:
- In the last week, more than one billion drawings have been created;
- Draw Something had three drawings per second the day the game launched;
- Yesterday, Draw Something has over 3,000 drawings per second at its peak;
- Draw Something is the number one word game in 84 countries according to the Apple app store;
Draw Something is currently available on Apple and Android handhelds. The app has a fan page on Facebook, but has yet to debut the game on the social network.
As for the acquisition itself, Omgpop’s Chief Executive Officer Dan Porter will become vice president and general manager of Zynga New York.
Zynga Founder and CEO Mark Pincus said:
The Omgpop team has created a game that’s fun, expressive and engenders real social interaction. Draw Something has captured the imagination of millions of people around the world.
We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham.
We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.
Dan Porter, CEO of Omgpop said:
I want to thank our players, our fans, everyone who’s ever drawn something. You’ve made this game into something truly special.
Zynga offered us a chance to focus on Draw Something — they know the power of the game and they planned with us how to let it keep rolling in the same fun, irreverent, social way that it has been. That was really important to us.
The game will stay true to you and what you love, and it’s my solemn vow that the magic of Draw Something will not change. I know without a doubt that Zynga is the right partner for Omgpop.
Our new partners at Zynga know how to innovate at scale, and they’re pushing the limits of social with their mobile games.
With the added resources we now have, and the deep gaming experience we can draw from, we can’t wait to continue to surprise our users. If you’re a fan, a player of ours, I can’t wait to show you what’s in store – - it’s going to be drawsome.
Zynga Chief Mobile Officer David Ko said:
At Zynga we’re committed to building brands that we’re proud of and that our players absolutely love. We want people to play our games and feel a fun and valuable social connection to their friends and family.
We think Draw Something is one of the most social, most expressive mobile games ever built with its unique social competition and unmatched player generated content.
We’re excited about the brands Omgpop has developed to date and we look forward to supporting the team’s creativity and helping scale their incredible games to an even bigger global audience.
As for Zynga, acquisitions like this one might explain why it won’t receive any of the proceeds from the secondary stock offer that the company just registered for — some of that money would be going to Omgpop.
Zynga has previously acquired 22 different companies during 2010 and 2011, paying out a total of $147.2 million for them. These buys have included:
- Area/Code, the co-creator of CSI: Crime City, based in New York;
- Newtoy, in McKinney, Texas, which created the mobile version of Words With Friends;
- XPD in Beijing;
- Challenge Games in Austin;
- Unoh Games in Tokyo;
- Conduit Labs in Boston;
- Dextrose AG in Frankfurt;
- Bonfire Studios in Dallas; and
- Flock in Menlo Park.