Facebook's Board Helped Boost Ad Revenue In 2011

Facebook gets by with a little help from its friends who need advertising.

Netflix and the Washington Post, companies with close ties to Facebook, bought a combined $8 million in advertising last year, according to the initial public offer registration the social network filed yesterday.

With $3.15 billion in ad revenue for 2011, it’s not as if the pair are keeping Facebook afloat with their ad buys. But it is a nice piece of revenue from people with close ties to the company.

It’s also nowhere near what larger advertisers like Zynga dole out to the social network. Zynga spent $408 million in 2011 alone, which accounts for 12 percent of Facebook’s revenue according to the company’s registration documents.

Zynga and Facebook have a symbiotic relationship; each organization relies on the other for their success to some degree.

What makes the dynamic duo of Netflix and The Washington Post unique is the close relationship each executive has to Facebook, forming a different type of bond.

Donald Graham is the chief executive officer of the Washington Post and serves as a director on Facebook’s board, in addition to being a close personal friend of Mark Zuckerberg.

The company raised $9.6 million in advertising revenues over the last three years, with $4.2 million bought in 2011.

Reed Hastings, another Facebook board member, and his company Netflix, spent $3.8 million in Facebook ads last year, a big jump over the $1.6 million in ads purchased the year before.

It’s nice to have friends in high places, or at least friends who are directors on you board and need advertising.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!