Facebook’s much-maligned new advertising campaign with Wieden & Kennedy, The Things That Connect Us, has gotten off the chair and moved on to the pool.

The social network posted this photo on its timeline, along with the following caption:

Swimming pools are filled with people. Some you know. Some you don’t. And every once in a while you see something that maybe you shouldn’t. That’s why swimming pools are a little like Facebook.

Readers: Can you imagine the parodies that will follow the release of this ad?