Comparing Fans Versus Active Users Of Facebook Games

Top Game Developers MAU vs Fans IconAs the Facebook gaming wars continue to heat up, analysts seek as many ways as possible to measure each companies’ gaming success. Monthly Active Users (MAUs), Daily Active Users (DAUs), Page Views, Monetization… the list goes on. There are as many ways to measure an application’s success as there are applications in the Facebook directory. That said, the dimension of user loyalty has always been interesting to me, and the concept of the users-to-fans ratio for a given application does a good job of indicating what percentage of users play the game and publicly demonstrate their affinity by signing up as a fan.
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